Introducing our illustration project for Harvey Norman’s newly launched personalisation product range – CustomiseMe
The brief: Reinvigorate designs of the personalised children’s products by bringing a modern edge to the existing dated selection of trucks, tractors, aeroplanes, butterflies, unicorns etc…
Concept: ‘Play in the great outdoors’ Less screen time and more exploring & adventure. Time with friends, going to the park, quality time with their pets & enjoying nature.
Each story has elements that can be customised to represent the child the product is being personalised for. In order for this to occur the elements had to have a number of variations – hair, skin tone, outfit, making the project extensive but added an extra level of personalisation.
- Graphic Design