The brief challenge for the Instax bundles is to create unique designs for each major retailer, ensuring it appeals to each retailers target market whilst still maintaining the strong connecting brand identity.
The Myer design features an illustration of a girl who is busy daydreaming and thinking outside the box. Her long, flowing hair and pops of tropical monstera leaves make this design fun and inspiring to those natural born creatives. The Myer Instax design also has an added bonus, a picture of glasses that you can cut out and use as a prop in your photos.
Working on the packaging design and photography for the number one selling, instant Camera in Australia is a highlight of our yearly portfolio.
- Packaging Design
- Print Production