The brief challenge for the Instax bundles is to create unique designs for each major retailer, ensuring it appeals to each retailers target market whilst still maintaining the strong connecting brand identity.
Target attracts a group, we like to call ‘the modern parent’. They’re on the look out for a trendy and vast range of items at affordable prices. The design on the Target Instax Bundles are to represent a scene from a vibrant and fun, Summer pool party with illustrations of inflatable toys, tropical palms/greenery and brightly coloured prints.
Working on the packaging design and photography for the number one selling, instant Camera in Australia is a highlight of our yearly portfolio.
- Packaging Design
- Print Production