Co-creators, Jen and Blake from Naked Paleo reached out to us and asked for us to work on their packaging design for their two, newest flavour editions (choc-cherry and choc-orange paleo bars) and for their retail display box. This job really excited us because not only was the client was local to us (if you haven’t picked up on it before now, we are huge supporters of local businesses) but also we are regular consumers of their delicious paleo bars ourselves! To work on the packaging of the something we consume, well that was just the icing on the (paleo) cake!
The brief for the paleo bars was to create colourful packaging that complimented and utilised their current design and reflected the flavours of the new paleo bars. The brief for the retail box was to re-work the current design, to include hand drawn illustrations, representing ingredients used across their whole range of paleo bars. Our creative team presented three different concepts to Naked Paleo and we are delighted with what they chose.
“We love working with you guys! It’s really refreshing for us to work with someone so professional and efficient and we’re loving the ease of the whole process.”
We were thrilled that Jen and Blake loved working with our team but also that their consumers were loving the new products, which we tracked with their interaction/feedback on social media: “The new flavours look great”, “Can’t wait to try these” and “Those flavours look delish”.
- Packaging Design